Cape Town, South Africa, 2025 – In a remarkable testament to the power of innovative storytelling, FusionDesign has been honoured for its exceptional role and dynamic marketing efforts in the “This Is Cape Town” Content Partnership Programme, as evidenced by the work they delivered on behalf of their client, Cape Town Big 6. The announcement was made at the prestigious awards ceremony held during the 2025 WTM Africa expo hosted at the CTICC. This recognition celebrates FusionDesign’s distinctive and strategic approach to visual and communication marketing, which seamlessly aligns with the programme’s six core pillars: visit, live, work, study, play, and invest.
As an expert public relations and creative communication agency specialising in destination marketing, this recognition highlights nearly 26 years of excellence in the industry and underscores the agency’s commitment to authentic, location-based storytelling. With the UN Tourism report projecting a 3% to 5% increase in demand for genuine experiences by 2025 compared to 2024, this achievement is timely in
today’s tourism landscape.
As an official ambassador for Cape Town Big 6, FusionDesign has been at the forefront of creating and sharing impactful stories for its client, one of the 2025 anchor partners of the programme. Cape Town Big 6 is a collaboration of the city’s iconic attractions: Cape Point, Groot Constantia, Kirstenbosch National Botanical Garden, Robben Island Museum, Table Mountain Aerial Cableway, and V&A Waterfront. With social media, public relations and marketing strategies overseen by FusionDesign, the agency has played a pivotal role in creating narratives that capture the essence of Cape Town, leading Cape Town Big 6 to be awarded the Best VISIT Content at the Content Partnership Awards. Kirstenbosch National Botanical Garden secured the award for Best Partnership Visit, as voted by the content partners. This award highlights the attraction’s engaging natural experiences and guided explorations.
Zubeida Abrahams, the Operations and Production Manager at FusionDesign, conveyed her pride in accepting the accolade on behalf of the agency from James Vos, the City of Cape Town’s Mayoral Committee Member for Economic Growth and Tourism. “I wish to express my sincere gratitude to our dedicated team and partners. Their tireless passion and creativity have been crucial in highlighting Cape Town’s distinctive allure and cultural wealth. A heartfelt thank you to our collective digital community and visitors for your continued support and enthusiasm in sharing the Mother City’s authentic stories with the world. Let’s keep the adventure thriving!”
“South Africa is brimming with authentic experiences, and our country’s focus on job creation, growth, and future sustainability is integral to our tourism efforts. Over the years, FusionDesign has earned a solid reputation, working with clients like City Sightseeing Cape Town, the Cape Town International Convention Centre, West Coast Way, and Hylton Ross Exclusive Touring—all contributors to the vibrant tapestry of our nation’s tourism success. This accolade proves that our work connects people and delivers real results.”
